How to use the Facebook Business Manager to setup a Facebook page

In order to set up  a Facebook page properly, we need to use Facebook Manager

Just visit https://business.facebook.com/ or Google “business manager for Facebook” to access Business Manager and you will land on the page here below:

Facebook Business Manager

It has a lot of information on setting up a Business Manager for Facebook which is absolutely critical to the success of your store.

I am now going to show you how to create a Facebook page using the Business Manager.

You can choose to create an account if you don’t have one yet, or login https://business.facebook.com/login/?next=https%3A%2F%2Fbusiness.facebook.com%2F have already created a Business Manager account.

I have already created the account and the way I like to access it is by just going to https://business.facebook.com/  when I am logged in .

You can also access it from your Facebook News Feed account by following steps.

  1. Click at the top right of Facebook and select Settings.
  2. Click on Business Manager.
Facebook NewsFeed

As you can see we are presented with “Add Ad Account” which is very important as we will need it to create campaigns, and pay Facebook.

To create a page, go to https://business.facebook.com/settings/pages/ and then click on the +Add button and choose “Create a New Page”

Then choose a category for it which is “Brand or Product”

Give it a name and choose a category for it which is consistent with what you are doing.

We have now created the page and we can start adding people to it.

Instagram Page Setup For Business

Just like with Facebook, we need to set up an Instagram Business account. It is important you understand the differences between the standard Instagram account and a Business one. A business account has more functionalities than a standard account.

You can convert a standard account to a business one under the settings, but  I recommend setting up a business account if you are starting out.

So here are the steps to create a Business profile for your business

Starting an account is quick and easy.

Set up an Instagram Business account to give people more information about your products, service or business.

Step 1: Download And Launch The App

Download the Instagram app for iOS from the App Store, Android from Google Play store or Windows Phone from the Windows Phone Store. Once the app is installed on your mobile phone, tap to open it.

Step 2: Enter Your Details

Tap Sign Up, then enter your email address and tap Next, or tap Log in with Facebook to sign up with your Facebook account.

Step 3: Set Up A Free Business Profile

Within the app, find Settings, then scroll down to Switch to business account. When you have a business account, you can add pertinent business information such as opening hours, a business address or a phone number. Create a Business Profile

Step 4: Post And Follow Users

Start posting content you’d like to see in your feed using relevant hashtags and start following similar accounts. Go to Instagram to get started.

Binding Your Instagram Business Account With Facebook

One of the reasons we need to setup an Instagram Business account is so that we can bind it with Facebook.

The reason we are doing is that once we start marketing on Facebook with our Instagram account bound to the page, we can start building a following on both channels. People will start liking our page or following us on Instagram. The advantage of this is longevity, we can re-market to those followers and get organic sales.

To bind instagram to Facebook, go to https://business.facebook.com/settings/instagram-accounts

Click +Add and type your Instagram’s username and password and login to it and connect the accounts.

That is it for now, Enjoy.